CBDfx’s Mission

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CBDfx is a U.S. based company founded on providing high-quality cannabidiol (CBD) wellness products, made with the highest quality hemp, to customers in a wide variety of formats; from tinctures and topicals to gummies and capsules.
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Ali Esmaili and Jameson Rodgers launched CBDfx in 2014 with the belief that everyone should have access to the remarkable wellness benefits found in CBD. Over the last six years, CBDfx has grown from its San Fernando Valley roots to become the fifth-largest privately held CBD company in the world with more than 100 employees. With a dedication to providing the finest full-spectrum, broad-spectrum, and CBD isolate products on the market, CBDfx continues to grow by providing the best products possible from the highest-quality ingredients.

Ali Esmaili & Jameson Rodgers


Quality is our highest virtue.

Quality is our highest virtue. It’s why our crops are expertly-selected, organically-grown, pesticide-free, and non-GMO to ensure your CBD has never been exposed to the kinds of harmful pesticides and chemicals commonly found in other products. Once we’ve separated out the “good” plants from the “absolute best” we use a specialized CO2 extraction process to draw out highly-purified CBD in one of the cleanest and most energy-efficient manners possible.

To guarantee your products are crafted with the utmost quality and integrity in mind, our products are exclusively produced in Current Good Manufacturing Practice (CGMP) facilities under the strictest clinical-grade standards and supervision in the industry.

Once complete, our products are rigorously tested for the slightest impurities and imperfections. We even do it eight times, to be sure. For added peace of mind, each and every one of our products are tagged with a traceable QR code—leading back to the corresponding lab report—allowing anyone to see where, when, and how their products were produced before putting it on or into their bodies.

In an industry filled with brands looking to ride the new wave of CBD popularity, CBDfx has been a leader in this space for nearly a decade. At CBDfx, we understand the importance of what we put into our body, and it’s why we take such incredible steps to guarantee a consistent and exceptional CBD experience our customers can trust.


These are the dedicated men and women on our leadership team. We’re obsessed with making products we want to see in the world and for ourselves.

Ali Esmali  x

Ali Esmaili

Founder & Chief Executive Officer

Jameson Rodgers  x

Jameson Rodgers


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Dan Prasad

Chief Operating Officer

Sam Fathifard  x

Sam Fathifard

VP of Supply Chain

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DeEtte Christie

VP of Marketing

Jeremy West  x

Jeremy West

VP of Sales

Amir Tehrani  x

Amir Tehrani

Creative Director