CBDfx's Mission

CBDfx’s mission is to empower both new and experienced CBD users by providing access to products that are always organic, refreshingly innovative and lovingly crafted to provide the purest experience possible.

Ali Esmaili and Jameson Rodgers launched CBDfx in 2014 with a mission to create the highest quality, purest, and most fun CBD products available anywhere. Over the last five years, CBDfx has grown from its San Fernando Valley roots to become the third largest privately held CBD company in the world with more than 100 employees. CBDfx’s success is based on the company’s dedication to providing the finest full-spectrum, broad-spectrum, and isolate CBD products, formulated from the best ingredients available.

Ali Esmaili & Jameson Rodgers


Co-founders, CEO & CCO

Our Team

Meet the dedicated men and women on our leadership team. We’re obsessed with making products we want to see in the world and for ourselves.

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Ali Esmaili

Founder & Chief Executive Officer

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Jameson Rodgers

Founder & Chief Commercial Officer

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Patricia Edgell

Chief Financial Officer

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Christian Graversen

VP of Strategy and Innovation

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Sam Fathifard

VP of Supply Chain

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Jeremy West

VP of Sales

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Amir Tehrani

Creative Director

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Tim Herscovitch

Director of E-Commerce


DeEtte Christie

Director of Marketing

About Us

CBDfx is one of the world’s leading CBD brands, offering over 50 premium CBD products that have established the standard for quality throughout the industry. We take great pride in our CBD, and utilize only the finest organically grown hemp in all of our unique product offerings. Product variety is one of the many things that sets CBDfx apart from the crowd, and we are proud to include such innovative items as CBD face masks, creams, and balms — as well as our fun and flavorful array of CBD vape juices, gummies, and tinctures.

CBDfx works hard to set the industry benchmark of quality and purity, and through our incredible level of commitment to research and product development, we continue to unveil new and exciting CBD products that revolutionize the industry and pave the way for further progress. Formulations such as our terpene-infused CBD products have helped increase public awareness of CBD research, and have earned CBDfx a massive following of dedicated, loyal customers that love and respect our CBD products and the care that has gone into their creation.

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